As the Philippines’ Internet landscape continues to grow, along with it is the way that brands and consumers do business. For the real estate industry, easy and real-time viewing of the property is the fast-emerging trend.
Realizing the importance of the digital
evolution, real estate giant Megaworld has partnered with online property
portal Lamudi Philippines to
strengthen its online campaign for San Antonio Residence, a new Makati project
that eyes tech-savvy millennials as a primary market.
“San Antonio Residence is Megaworld’s 20th residential
masterwork in the Makati central business district designed as the ideal home
for millennials. Its location and amenities complement the fast-paced lifestyle
of the millennials, enabling them to make the most of their time, whether it’s
moving up the career ladder or being with their loved ones,” says Eugene Em
Lozano, vice president for sales and marketing for Makati CBD, Megaworld.
Taking advantage of Lamudi’s premier listings,
recently upgraded mobile app and expert market data, Megaworld will up the game
in real estate online advertising. “Now that digital is the way to go in real
estate, we believe that Lamudi’s online expertise can help us reach our target
market,” adds Lozano.
Lamudi
Philippines, together with MyProperty.ph (which the former acquired in 2015), is
now the dominant real estate listings portal in the Philippines. And in effort
to make itself the go-to place for everything related to real estate, the
company also released its Real Estate Market Report for 2015.
“Our
website’s large amount of page-views and visits are indicative of how much more
potential buyers and renters look online to explore their increased real estate
options. With this in mind, we tailored our products and services to the needs
of our clients. For Megaworld Makati, our online marketing campaigns fit their
carefully designed project meant to cater the modern lifestyle of young Pinoys,” says Jacqueline van den Ende, managing
director of both Lamudi Philippines and MyProperty.ph.
Scheduled to
be completed in 2020, San Antonio Residence is equipped with exciting amenities
such as the very first B.O.N.D. (Begin, Open, Nurture, Discover) area, a Street
Fitness Park and a two-story mall. This residential condo project is also
conveniently located along Sen. Gil Puyat Ave., a stone’s throw away from all
landmarks of the Makati CBD.